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There are tons and tons of quickies out there in the world. Luckily though, the quickies on this blog won’t get you fired or divorced. My first ever Mac quickie is so easy!

If you’ve ever found yourself wanting to know about your Mac, check out Apple’s recently made video podcast. Apple is using their Geniuses to release one ‘Quick Tip’ per week on a podcast. Like all other podcasts, the easiest way to get the weekly installment is to open up iTunes and search for ‘Apple Quick Tip’ within the podcasts section of the Apple Store. This will not only give you the most recent tip, but continue to give you new podcasts as they come available. If you don’t want to mess with iTunes or load your hard drive with video tips, you can go to the latest tip directly on Safari or your favorite browser; just point your browser to www.apple.com/business/videotips .

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I believe that to do something well, you must first love what it is that you’re doing. Secondly, and perhaps even more important, you also must be informed and knowledgeable on what you are doing to do it effectively. Working with these two cocepts as I recently sorted through my blog post, I began to realize that there’s a definite trend to the last several posts on this blog — they are all Mac and/or Apple related. I also realized that being a college student doesn’t allow me to do actual technology reviews of hardware products like I would like to do for this blog. Those things, along with my recent full-time switch from Windows to the Mac, is what has lead me to change the content of this blog to Apple content only. Since most of my content has been Mac related, you – the reader – will not notice much difference. However, I plan to really focus solely on the Mac and Apple related content from hardware/software announcements to third party software reviews. So stay tuned and enjoy a future of Apple craziness that I love to write about.

As Apple’s World Wide Developer’s Conference was kicked off by Apple CEO Steve Job’s keynote presentation, Apple’s stock fell. During and shortly after the keynote address, Apple’s stock price slid over $4 per share. The slide is believed to be caused by the lack of enthusiasm by Mac developers and the ill-received news that iPhone would be able to have 3rd party apps developed for it, but only via Web 2.0 in Safari, iPhone’s web browser. This wasn’t exactly what the developers were looking for and the market vigorously responded.

Part of the slide could also be due to high expectations by traders and market analyst about today’s keynote. The fact is that market analyst like to think that each time Steve Jobs walks on stage, something revolutionary is going to end up announced, unveiled or talked about. However, those who follow technology close expected more than what the keynote offered, a recap of features slated to appear in Leopard, which ships later this year.

I am right on the heals of hearing Apple’s CEO, Steve Jobs, wrap up this years WWDC keynote. I have to say that while the keynote didn’t introduce any big-ticket items that some Mac fans were looking for, I think it was what everyone realistically thought would happen. The biggest and most pleasant surprise came right out of the gate when EA Games announced that it will be bringing some of its most popular titles to the Mac, including EA Sports favorites starting in August. Steve continued on into Leopard, and like last year, showed 10 new features coming in the new version of OS X. He unveiled the sleek new desktop and finder, which all appear to be big gains; but, both are more or less eye candy. A new previewing feature called Quick look was introduced and that also looks very nice. Beyond that, nothing ‘new’ was really shown about Leopard. Steve Jobs re-outlined the features shown at last year’s WWDC.

Once the 10 features were covered, Jobs announced that Apple’s Safari has grown to nearly 5% of the browser market share. Furthermore, Apple plans to port Safari fully over to Windows XP/Vista. This should be very interesting and Steve announced that a beta of Safari 3 for Windows and OS X Tiger will be available today via www.apple.com/safari

Finally, ‘one more thing …’

Apple announced that it will open developers to the iPhone via Safari. Meaning that developers will be able to develop applications for iPhone using the latest in web standards within iPhone’s Safari browser. This news proved to be unpleasing to most developers, who wanted all out control to develop more client style apps for Apple’s much anticipated phone.

I will post more on this soon as possible but so far, this keynote is exactly what many expected. Sure, the games and Safari news was a surprised, but both are definite positives for Apple. While developers appear to be unpleased, I think it is not a decision that Apple wanted to make but had to because of AT&T. Much like Apple is puppeted with iTunes and DRM. Steve Jobs is all about healthy partnerships and he knows that forcing too much can hurt those partnerships. Apple also realizes that web development is a hot thing right now and is really where things are headed. So, this development move does not surprise or even upset me.

I just finished talking with some family who have come to visit. They came by and noticed that I had recently switched to a Mac and was asking me about the pros and cons to owning and operating a Mac. Being just casual users, I was quite surprised at the complexity of their questions that most users would not even think about. In ending the conversation at the time, I finished with the idea that I do still use Windows on my Mac since I have an Intel iMac and basically said that both have its advantages and disadvantages and that for me OS X and the Mac suits me better. I began thinking later, however, about the idea of how important the Operating System of a computer really is and how important (or unimportant) it will be in the coming years. As online products evolve, such as the free online services Google provides, the need for typical desktop applications will decline. I am already using an online word processor, spreadsheet, calendar, and RSS reader. Because of the services, I am able to go anywhere, on anyone’s computer and use the services I want with the settings I have set. So, as you use Windows, Linux or OS X machines, remember that they will never be as important for the average user as they once were. Will traditional operating systems die? No way, there are still definite advantages for power users and content creators. However, to the one who wishes to just email, read news, and share photos, the operating system will become ever more transparent.

AT&T launches an ad campaign announcing the launch of Apple’s much anticipated iPhone product. One of the commercials is listed below. All three of the videos apart of the ad campaign can be seen at Gizmodo.

Today, Apple released an update to it’s popular media management application, iTunes and added it’s much anticipated DRM-free music service to the mix. Apple is calling it iTunes Plus, where you can now buy DRM-free, higher quality music for $1.29 per song. Of course, the price has gone up, but the quality is substantially better and it’s DRM-free; you better believe it’s worth the extra 30 cents. Along with iTunes 7.2 and iTunes Plus, Apple also added iTunes U to the iTunes Store, allowing users to download free podcasts and lectures from participating Colleges and Universities. iTunes U has been around for some time, but this is the first it has been utilized as an option in the iTunes Store.

With the recent popularity in smartphones, Palm today launched a new product, Foleo. Foleo will be a mobile companion for your smartphone, even if you do not own a Palm Treo. It’s laptop-like design allows consumers to connect to their smartphons and surf the web, email and even view Word Documents and Powerpoint presentations. Palm sees this as a springboard to use your smartphone more efficiently and on a larger screen while on the go. The website doesn’t give any specs for the weight but I have to say, it looks very sleek. It looks just like a very small and sleek laptop, but it drives all the information and processing from your smartphone using Bluetooth. What’s even better, since it is not a full computer, you don’t even have to boot the unit. Palm touts a ‘Instant On’ button and it is to do just that; press the button, you’re ready to go, press it again, you’re done. Furthermore, there is an auto-sync button that allows you to instantly sync your mail from your phone. The unit will also feature a full keyboard and a 10 inch screen. Sounds pretty cool, I would love to get my hands on one when it comes out … I guess that means I would need to get a smartphone first!

Palm announced that Foleo will be released in mid-summer and will sell for $499.

Last week, Facebook announced they would release their API to the tech world. Allowing developers to create third-party applications that not only interract between user’s profiles and other online services, but also user’s profiles and desktop enviornments. I have just begun to dig into this and it looks very very nice from a technical standpoint. What does this mean for users and even businesses? It means that Facebook is now opening its doors to allow businesses and organizations to touch a wider audience in a more affective way. Other possibilities include instant market research and deeper methods of promoting a product through social networking.

For other geeks, like myself, it allows us to become creative and connect different social networking services like never before. Hopefully before this is all over, I too will have an empowering application on Facebook.

Sorry, I know it’s been a while but I stumbled apon this thanks to digg and just had to share it. I promise I will have a real post up soon!

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