While the event is nearly a week old, that doesn’t mean that it is to late for one to reflect on his or her feelings towards the announcements made. Going into this event, there were a lot of speculations around a new iPod and a so-called ‘iPhone.’ Since we saw neither of these, the overall consencus of the event was underwelming for most people. However, I think there were more than one really noteworthy and interesting announcements.
One thing that rumor sites got right was the idea that Apple’s next iPod Nano would be almost retro to the iPod Nano in construction and colors. The ‘2nd Generation Nano’ as Apple calls it sports an aluminum casing like the iPod Mini it replaced in 2005. Furthermore, you can now buy the iPod Nano in larger capacities of 2GB, 4GB and 8GB, and in different colors of grey, green, blue, pink and black. Unlike with the iPod Minis, you have to pay a premium for the ‘new’ colors. You can only buy the 2GB in the native color grey ($149), you can only buy the colors green, blue, and pink in the 4GB model ($199); and you can only purchese 8GB in Black. This is similar to Apple’s MacBook color options model (you can only buy a black colored MacBook, if you buy the bed setup with a $150 premium).
Apple didn’t surprise anyone when they announced iTunes 7 and the addition to movies to the now iTunes Store (previously iTunes Music Store). While the movie buzz has been going on for a while, I don’t think many people expected many changed to iTunes 7, but indeed there were. The new enhancements include a more organized sidebar, automatic album art downloads (whether you bought the music from iTunes or not), two new views: Album and Cover Flow, and much better management for your iPod. The 5G iPod with Video recieved its share of enhancements, including one I love, screen brightness control, as well as more available games for the iPod.
I’ve thrown a lot out there, and I definately review what I can more in-depth like iTunes 7 and the iPod enhancements. However, probably the most impressive to me is the new iPod Shuffle. No, the iPod Shuffle doesn’t have a screen now, it is still the plane-jane simple and small iPod. However, Apple made their smallest iPod even smaller and in my opinion now sports a more intuitive design for you on-the-goers. It now has a built in clip and it is the size of a quarter!
Oh … there is one more thing … sorry, I just had to say it. Apple did something unusual and previewed a product that was said to be released in Q1 of next year (Macworld Expo in January, maybe?) It is code-named iTV, and will allow users to wirelessly stream content from their Mac or PC with iTunes to the iTV which is then connected to your TV. If it does what Steve says it is supposed to do, and does it well, it definately will be promising.
For some reason, I look at this event as both a way to satisfy us for now (iTunes 7, movie content), but keep us waiting for more (a true iPod video, the future of ‘iTV’). Which is good, because now Apple can and will hold our attention until their next event. If you thought the media frenzy was big over this event, just wait until all of the journalist recieve notice of th enect big event.